Create Magic with Landscape Lights
Have you ever seen glowing moonlight over a tranquil lake and felt its magic? Even if you see only pictures of it, you would still be mesmerized by the sight. Subtle lighting applied properly in a dark landscape creates a perfect combination of magic and mystery. This is the reason why the pioneers in the industry of landscape lights are now multi-billionaires.
This booming industry offers landscape contractors the opportunity to capitalize from but if they want to be successful, they must know how to promote their services and set themselves apart from their competitors. They must have something unique about their products and justify to customers why they should buy their products.
It is very important for you to identify first and foremost, the reason why the customer is buying landscape lighting in the first place if you want to uphold your company efficiently. In the past, the main reason why anyone would have lighting installed in their yards is because they want to ensure their family’s safety. Lights would keep away shady strangers and keep family and visitors from tripping on dim walkways. However, as the years went on, lights have become much more than a safety measure. Customers today regard lighting as a means to develop their landscapes beauty, value and usability.
A lot of homeowners are misled in believing that landscape lighting is something easy and simple to achieve because it is just a collection of basic lighting products assembled by following installation instructions on a manual. This is so wrong. The primary reason of many homeowners for having landscape lighting is to promote beauty. Beauty cannot be achieved simply by following step-by-step instructions. This is where landscape contractors come in. They are not some fixture vendors trained to assemble lighting parts. Yes, that is part of their job, but the main reason why they undergo training is because they must incorporate in their installation a design tailored sensitively to meet the needs of the homeowners. The design must be able to convey a certain atmosphere, such as magical, romantic, magnificent and melodramatic.
Majority of homeowners also view outdoor lighting as an investment in their home. They spend thousands of dollars on landscaping and by setting aside part of their funds for outdoor lighting; they get to enjoy a lot more hours of delight out of their investment. For a homeowner installing a landscape worth $100,000, surely 10% to 20% of the value of that landscape is in the lighting.
Last but not least, another central selling point of lighting is usability. This is one of the most vital aspects to communicate to homeowners. You spend hundred thousands of dollars on a landscape that looks excellent, but only during daytime. Very few people get to appreciate its beauty. Landscape lighting allows homeowners to increase their landscapes usability. But in order to do that, asking the right questions is very important.
In order to provide the perfect design, you must ask your clients explicit questions. If they tell you, I’ll want lights for my backyard because my kids play there at night, you must not be satisfied. Ask more! For example, ask if there is a dark corner at the property’s edge that needs to be illuminated? Is there a specific spot close to the house they want accentuated to motivate the children to play there instead? These kinds of questions would make your customers see that you are not just there for the money but instead, to provide them the ultimate service. This then encourages them to choose you.
When you finally know your company’s forte and are feeling secure about the things you have to offer, then it is time to get to your potential clients. One way to do this is by offering demo kits. We all know for a fact that people would trust in someone or something that they can see or experience personally. By having a demo set up for them and letting them enjoy it for a period of time, you make them see that landscape lights installed according to your design is something that they must have. Also, see to it that the entire neighborhood knows about you and your offers. Remember, if you can spellbind one customer with your design, you can surely spellbind anyone else.